The only design parameters received for this proudly Texan-born business were the color scheme of “red, white, and blue” and the request for something simple and secure to IRS standards. Based on these terms, the company values, and marketing materials from previous years, Floração’s team worked closely with the owner to develop a brand image for the business which informed the design of the site as well as their custom logo.
The other aim of the site was to ease the burden on our client as their business grew – to present information and secure means of uploading documents in accessible and easily digestible formats for their customers in order to streamline their processes and ensure clients were adequately prepared for appointments.
One of the most important aspects in the development process for the H&H brand image was that it felt true to our client; that is why an iterative process was crucial for the development of the H&H Tax Services Texas logo.
Inspired by a flyer from a previous marketing campaign, the design of this logo was a revolving cycle of design iterations, client feedback, and design refinements. The conversations around its design also informed many of the design decisions for other components of the website. Ultimately, the logo and the process of its creation became one of the client’s favorite components of this project.
